FX NETWORKS

DIRECTOR, SOCIAL MEDIA & CONTENT

OCTOBER 2021 - PRESENT

CAMPAIGNS: What We Do in the Shadows, It's Always Sunny in Philadelphia, Dave, A Murder at the End of the World, American Horror Stories, Feud: Capote VS. The Swans, Archer, Mayans, Sons of Anarchy, Pistol, and Fleishman Is In Trouble.

  • Acts as the strategy and content lead overseeing social campaigns across a set of FX Original programming.

  • Works via a highly cross-functional environment, managing campaign and brand goals to build communities online that drive linear and streaming viewership across owned properties.

  • Leads the department's influencer/talent partnerships strategies and executions to promote our titles to new audiences leveraging unique yet organic approaches to content creation.

  • Spearheads the creative direction and production of all show-associated Marketing Shoots and oversees onsite event coverage (red carpet premieres, TCA, Comic-Con, etc,) from a social content perspective.

  • Is a key stakeholder on paid social media campaigns providing targeting and creative recommendations to maximize spend and ensures campaign deliverables meet all standards and deadlines.

DMM | tv

ASSOCIATE DIRECTOR, SOCIAL (TALENT)

SEPTEMBER 2016 - OCTOBER 2021

CLIENTS: Netflix, Hulu, Peacock, USA, E!, ABC, Apple, and FOX

  • Oversaw a team of social media producers and strategists that specialize in producing first-to-market, press-worthy social initiatives with A-list talent to digitally support television and film releases.

  • Ideated, pitched and executed innovative social content and activations tailored to a wide variety of clients and genres to be used across talent, brand, and press accounts.

  • Cultivated relationships with talent and reps to act as a liaison between the cast, production, client, and agency to optimize social opportunities and support.

  • Collaborated with all cross-functional team leads (Brand, PR, Programming, Media, On-Air, etc.) to make sure efforts are aligned and optimized across departments.

  • Spearhead the talent social strategy for 40+ releases globally across five broadcast and streaming clients while growing the Talent Services team by 50% in 2020.

DMM | NBC

SOCIAL ACCOUNT SUPERVISOR

JUNE 2017 - NOVEMBER 2018

CAMPAIGNS: NBC Brand, This Is Us, Jesus Christ Superstar Live, Superstore, Trial & Error, Timeless, Great News, Parenthood, and House.

  • Supervised a team responsible for creating and managing innovative social media campaigns for NBC's primetime lineup, from strategy development to implementation.

  • Conceptualized creative direction for a variety of digital content and collaborated with video and design teams to produce unique, eye-catching art for our channels.

  • Coordinated and oversaw all digital support for live events across NBC Entertainment properties, including the Super Bowl, Billboard Music Awards, and the Golden Globes.

Accounts/Titles: NBC Brand, This Is Us, Jesus Christ Superstar Live, Superstore, Trial & Error, Timeless, Great News, Parenthood, and House.

DMM | Brands

SENIOR MANAGER - BRANDS

JANUARY 2016 - JUNE 2017

 

DMM | talent

SENIOR MANAGER - TALENT

JUNE 2014 - JANUARY 2016

 
 
 

VIVID SEATS 

SOCIAL MEDIA/PR MANAGER

APRIL 2012 - APRIL 2013

 
 
 

INTERNSHIPS

SOCIAL MEDIA/ SALES/MARKETING

JANUARY 2008 - APRIL 2012

  • Led DMM's growing Brands Department, while focusing on strategy and assistance in maintaining the digital presence of multi-million dollar brands.

  • Managed production projects from conception to completion by overseeing budgets, tracking hours, location and model scouting, and assisting design team with creative direction.

    Accounts: Skinnygirl, Jolly Rancher, Sealy, Schwarzkopf Professional, and Shinola. 

  • Worked with high profile entertainment clients to help them navigate the digital space and maximize their presence online.

  • Oversaw all digital responsibilities for each client including working with them to develop new and exciting content initiatives for their website and social media pages.

  • Implemented strategies to grow, develop and engage the client's social community and provided analysis and reporting on growth and engagement.

Clients: Bethenny Frankel, Kelsey Grammar, Martin Lawrence, Ashley Tisdale, Vanessa Hudgens, Naya Rivera, Kimberly Snyder, Harry Shum Jr., and Felicity Huffman.

  • Grew engagements on Facebook by 450% and Twitter by 400% and increased Facebook Fans by 53% and Twitter followers by 225% within first month of employment

  • Curated and optimized site content to ensure both search engine visibility and a favorable user experience.

  • Identified and partnered with brand influencers through various social media outlets, including external outreach and link building.

  • Managed online public relations contacts and social outreach with public relations partners to execute social media and digital branding programs from concept to execution

LIVE NATION  - SOCIAL MARKETING INTERN - 2012

ROCKIT RANCH PRODUCTIONS - SOCIAL MEDIA INTERN - 2011 TO 2012

MTV NETWORKS - AD SALES - 2010

VICTORY RECORDS - SALES AND MARKETING - 2008 TO 2009